Last week I “officially” launched my new website http://www.katmendenhall.com, which included a rebranding. Hopefully you’ve checked and out and perhaps even ordered a pair of your very own custom handmade boots (If you haven’t, then get to it!). Combining all my services and products into one site made sense for so many different reasons (marketing do’s and don’t and what nots) but mainly because it gives you a better idea of who I am, my lifestyle, and what you can expect from me. Expectations are important, nobody likes to be blindsided. There are no surprises here folks, I like to keep it real! I also like following my own gut and marching to my own band.
Now not to say that I know everything, or that I’m always right…far from it! Sometimes this approach works out really well and other times it fails but in the end I take full responsibility and learn and move on. It’s the journey, right? Anyway I figure at this point in my life I may as well do it my way because at the end of the day it’s MY name that’s out there flying around; on the billboard so to speak. My name that is either going to be praised or cursed. My name said sweetly or yelled. My name worn proudly or trashed. My name that fails or succeeds. My name that is remembered or forgotten. I could go on and on but I think you get my drift. It’s scary putting your life’s work on your own name and sharing it with the world. Nothing to hide behind.
So you can understand how cautious I am to avoid any disappointment. I try to do that by putting a lot of thought and meaning into to everything that I do and say. For instance I could’ve thrown some boots up on my site and gave you a choice of brown, black or red but these boots mean a lot to me and I want them to mean a lot to you too…so I gave them names. Cowboy slang names to be exact. What does that mean? Glad you asked. Let me break it down for you here:
The names I’ve chosen come from terms that were once used that perhaps you’ve seen in western novels or heard spoken during a western show. Most cowboy slang terms are no longer used but many are (especially around my neck of the woods) and I thought it’d be fun to bring them back around.
Let me introduce to you the following:
Big Sugar = Ranch Owner
Big Bug = Important person, Official Boss
Big Guns = Men of importance, great people
These three boots are a limited production. Once we we’ve fulfilled the maximum orders, I will offer three more limited boots with all new names. The limited produced boots are still handmade and you can customize your size of course and heel height. In addition we offer our complete customized handmade boots too! Naming yours is optional.
What’s in a name has taken on a whole new meaning for me, I hope it takes on a new meaning for you too.